I think it would be the fact that the company is pivoting towards being a rapidly growing SMB. We were founded as a startup targeting the industrial market but we worked incredibly hard to make sure we established a structure and got all the certification so we could be more like an SMB, which reassured our long term customers. Now, as we enter the automotive lighting market, the certification is quite strict – fortunately, we have the operational structure in place to answer the constraint of automotive suppliers.

What sets L.E.S.S. apart from your competitors?

There are two things: if you compare us to other companies on a pure innovation level, we deliver lighting that is unmatched in its brightness and thinness – it also offers our customers a design feature they can’t get anywhere else. The efficiency and weight (lack of) our products offer are incomparable, our technology is game-changing. On top of this, as a tier two supplier, we are far more qualified than most others.